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2007 - Another Record Year
2007 was the best tourist year yet for Denver with 12.2 million overnight visitors coming to the city, a 4 percent increase from 2006 and the fourth straight consecutive year the state's tourism industry saw an increase in domestic visitors and dollars spent. The record number of visitors spent a record $2.9 billion compared to $2.76 billion the previous year. The majority of the trips, 84 percent, were leasure trips.
Leisure visitors ranked the 16th Street Mall as the number two most popular destination in Denver. The following Downtown destinations were also ranked in the top ten:
Larimer Square
LoDo
Denver Art Museum
Colorado Rockies
Source: Longwoods International, 2007
Photo of Larimer Square
2007 was the best year in Denver's history for conventions. 75 conventions were held with 215,404 attendees and an estimated economic impact of
$429 million, a 19.5 percent increase over the previous record of approximately $359 million in 2006. Projected Convention Center bookings for 2008-2011 total 176 conventions, 770,572 attendees and 1,514,197 hotel rooms.
Source: Denver Metro Convention & Visitors Bureau
According to meeting planners, Denver is the 4th best convention destination in the top 40 U.S. cities.
Source: 2007 Metropoll
10 Year Citywide Convention Center Activity
| |
No. of Conventions |
Total Attendance |
Total Room Nights |
Spending Generated |
| 1996 |
42 |
166,195 |
247,714 |
$198,769,220 |
| 1997 |
42 |
177,272 |
245,135 |
$212,017,312 |
| 1998 |
36 |
180,018 |
212,864 |
$268,586,856 |
| 1999 |
43 |
139,577 |
214,974 |
$213,692,387 |
| 2000 |
37 |
145,787 |
213,883 |
$231,218,182 |
| 2001 |
34 |
140,995 |
200,293 |
$223,618,070 |
| 2002 |
31 |
94,168 |
179,625 |
$149,350,448 |
| 2003 |
26 |
105,259 |
193,815 |
$166,940,774 |
| 2004 |
30 |
114,528 |
154,289 |
$181,641,408 |
| 2005 |
40 |
153,483 |
230,256 |
$305,738,136 |
| 2006 |
55 |
180,195 |
266,967 |
$358,948,440 |
| 2007 |
75 |
215,404 |
351,778 |
$429,084,768 |
Source: Denver Metro Convention & Visitors Bureau |
Downtown is home to approximately 17 percent of metro area hotel rooms with a total of 7,888 rooms. The 2007 average occupancy rate was 69.5 percent with an average
room rate of $152.48 - the highest average room rate in the metro area.
Source: Rocky Mountain Lodging Report
Downtown Denver has 6 hotels under construction or planned which will add over 1,300 rooms and nearly 200 condos to the hotel and residential markets.
Source: Compiled by the Downtown Denver Partnership, last updated February, 2008
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